So, rather than building a large activation onsite we built in Fortnite. Working with the best builders in Fortnite we modeled and developed the stadium based off of Raymond James stadium.
The stadium featured 5 different game modes each designed and built with NFL stars.
And during Super Bowl Week we held celebrity tournaments from the Stadium on Twitch hosted by Desus and Mero.
The result? Verizon’s most successful Super Bowl ever, with 40+ Million visitors to the stadium, 34 milling livestream views and a whole slew of awards.
Curious? It’s still up in Fortnite Creative:
Map Code: 5926-8650-7282
Verizon Fortnite Stadium
Super Bowl 2021 was the first, and hopefully only, Super Bowl with COVID looming over it. Traditionally Verizon hosts a large scale in person activation on the grounds outside of the Super Bowl. But, 2021 changed that.
The stadium was a dynamic environment with 5 different games each had their own level of competition and kept players coming back.
We modeled the stadium exterior off of the Super Bowl LV’s Raymond James Stadium but we couldn’t just stop there we had to add Verizon and Fortnite design to it.
In the stadium, we fully realized how a stadium would look in game blending the real world and Fortnite.