Today, an artist’s greatest instrument isn’t their guitar, keyboard or notepad. It’s their phone. To show the role that mobile technology plays in the creative process, we partnered with superstar Shawn Mendes and gave fans the opportunity to experience the making of his album, first-hand. As they stepped into his world, they could see how he relies on his phone every step of the way to create.

We created an immersive, sensory, multi-room experience allowing fans to walk through the several chapters of Shawn’s album-making story and Shawn himself led them through via video messages sent to their own phones.

We started the experience by recreating the location of Shawn’s inspiration for his new album, the Malibu Coast. With sounds, sand and never before released footage of Shawn Mendes writing his new album.

Then we recreated Woodshed studios complete with two functioning recording booths for fans to actually record their own version of a Shawn Mendes song.

Then we let fans on stage with an authentically recreated stage surrounded by projections an actual live Shawn Mendes concert. So, they truly felt like what it was like to be on stage as Shawn.

At the end of the experience we created a merch shop with exclusive designs
just for fans who visited.