Verizon, Apple, Riot. These three gigantic brands each with their own specific objectives wanted to come together to launch three different products at the same time: the Verizon 5G Network, iPhone 12 Pro and League of Legends: Wild Rift.

So, we created the Verizon 5G Wild Rift Invitational the first-ever 5G League of Legends gaming tournament.

A five-on-five tournament, best of three tournament, featuring celebrities and pro gamers. Fans chose the champions and scrambled the teams. Streamed live to Twitch, creating a unique esports moment never seen before.

Each team was a mix of celebrities and gaming influencers.
Fans chose the team make ups and the champions they played.

Each player had their own separate – and properly spaced – thrones where they played each with an iPhone 12 Pro powered by Verizon 5G UWB and if their team shifted from red to blue, the throne would too.

And what were the players, well, playing for? To have their likeness carved forever
in one of our massive turrets and placed in Riot’s own esports arena.

We live streamed the invitational on Twitch to drive the most scale and engagement. Every element had the polished style of a major esports event from using pro League of Legends casters to heavily featuring gameplay to interviews and more. It became a massive production.