For gamers, the release of a new skin used to be an event. But then every Brand, Band, Team, Celebrity, Musician, Political party and children’s entertainer on earth released their own skins. So how could Overwatch 2 and their skin collab with K-pop giants LE SSERAFIM stand out in the middle of all this skin-overload?

We turned what used to be a digital event, into an ACTUAL IRL EVENT. Sending five new LE SSERAFIM inspired skins down a real runway in front of a live and live-streamed audiences. With special appearances by the band, game influencers and a Twitch stream of the new skins in action. Proving if you want to make a skin-launch an event, make it an event.