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Guests entered our labyrinth surrounded with new American Express branding to reach our entrance where we had multiple animations around the lobby with stats on how getting out into nature, trying new foods and living life is beneficial to your over
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Each colored pathway from chamber to chamber surrounded guests in kaleidoscopic social posts teasing what was coming in each room.
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Our first room was based on nature. We recreated a Costa Rican jungle environment in the middle of the city where people could take a short hike in a real forest with real plants.
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Our second room was all about the viral foods you see on Instagram. We created an automat where people could try all the rainbow bagels, magic purple noodles, light bulb Boba tea they ever wanted.
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The third room was inspired by Instagram’s own filters. We created actual real-life Instagram filters where people could get their headshots in a filtered environment just by using some clever lighting and gels created by Jones Crow.
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Our final chamber was inarguably the most popular. Everyone loves puppies, so we brought real puppies and created a place for people hang with a bunch of them. We partnered with North Shore Animal League to bring the puppies and even helped out with
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